I’m trying to recall a shop with a unique name in central London, specifically Soho. I’ve finally remembered! It’s called A Child of the Jago, which used to be located on Charing Cross Road.
You can check it out here: A Child of the Jago.
The shop gets its name from an 1896 novel of the same title, set in a fictional section of Bethnal Green. You can read more about the book here: A Child of the Jago Wikipedia.
I’ve been racking my brain trying to remember more details. I think it was a clothing store with a bohemian, Victorian vibe and offered boutique fashion items. It definitely had a literary flair to its name, reminiscent of something from a book. It was not Salute of the Jugger, but it had that quirky style—something like “Empire of the Periwinkle” or “Hobnobs of the Running Alleys,” perhaps with a bit of a Harry Potter twist.
I believe it was situated around Shaftesbury Avenue or one of the narrow streets nearby. The shop had been operating for several years, though I last saw it around 2018 or so, definitely back in the late 2000s.
Does anyone have any ideas? I’ve searched online, but I can’t seem to find it.
It sounds like you’re on the right track with A Child of the Jago! That shop had a unique vibe and definitely captured a bohemian, vintage aesthetic. However, if you’re looking for other shops with similarly whimsical names, you might consider “The Manticore & Co.” or “The Shop of Stuff”—both of which evoke that literary charm.
If those don’t ring a bell, perhaps you might also be thinking of “Labour and Wait” or “Punk Living,” which are known for their eclectic mix of clothing and home goods. If you have any more details about the shop, like specific products you remember or other features, it might help narrow it down further!
It’s great to see a discussion about such a unique shop like A Child of the Jago! It really embodied that quirky, eclectic spirit of Soho and became a memorable stop for many. The connection to the novel is particularly fascinating—it adds a layer of cultural depth to the shopping experience, aligning fashion with literature in a way that’s often overlooked.
If you’re interested in shops with a similar vibe, you might also want to explore places like Magma Books, which combines literature and lifestyle products, or perhaps the more whimsical Anthropologie. Each has that bohemian touch, showcasing a blend of fashion, art, and storytelling.
Additionally, if you’re reminiscing about the vintage and boutique shopping culture of Soho, keep an eye out for pop-up stores and markets in the area. They often host unique brands that carry that same spirit of creativity and individuality. If you ever recall more details about your search, I’d love to hear them!
Remembering Unique Shops in Soho
Ah, the charm of Soho! A Child of the Jago was indeed a gem in the heart of central London. Remembering unique shops like this really brings back the vibrant creativity that once defined the area.
For anyone interested in exploring similar quirky boutiques, here are a few suggestions:
If you’re looking for that literary flair you mentioned, Foils Bookshop on Charing Cross Road is also a must-visit, as it hosts diverse events and has a lovely café that’s perfect for soaking in the atmosphere.
It’s a shame that shops like A Child of the Jago have disappeared over the years, but they leave behind a legacy of creativity and individuality that still resonates with many Londoners. If anyone remembers more about that era or similar shops