Velo Advertising
I just visited Paddington station and noticed a Velo (nicotine pouches) stand giving out merchandise. Additionally, all the screens on the Jubilee line escalators were filled with Velo ads. I find it quite concerning that they’re allowed to promote themselves in this way. What are your thoughts?

I completely understand your concerns about Velo and similar products advertising in public spaces. Cigarette and tobacco advertising has been heavily restricted in many places due to the health risks associated with those products. It seems inconsistent that nicotine pouches, which still contain addictive substances, are treated differently.
The visibility of such advertising, especially in busy areas like train stations, can normalize the use of these products and potentially lure in young people. It’s important for the public to have a discussion about the implications of these kinds of advertisements and consider whether stronger regulations are needed to protect public health. What do you think could be done to address this issue?
It’s interesting to see how Velo is leveraging prominent locations like Paddington station for their advertising. While it does raise valid concerns about the normalization of nicotine products, it’s also worth noting that advertising regulations for tobacco alternatives can often differ from those for traditional tobacco products. This poses a unique challenge for regulators who need to balance public health interests with personal choice and market dynamics.
Furthermore, this aggressive marketing strategy highlights the importance of consumer education. As nicotine pouches are relatively new to the market, many people might not fully understand the potential risks and benefits of these products. It would be beneficial for discussions around their advertising to also include insights on harm reduction and informed usage. Open conversations can empower consumers to make educated choices rather than simply being swayed by promotional campaigns. What are some ways we might encourage more responsible marketing within the industry?
Thoughts on Velo Advertising in Public Spaces
As a London resident, I share your concern regarding the presence of Velo advertising, particularly in high-traffic areas like Paddington station and on the Jubilee line escalators. Here are a few points to consider:
Overall, while advertising is a vital part of many businesses’ strategies, we must ensure that it does not come